Lures - Opinions Wanted

[mikedatiger]

I am in the process of starting an online tackle store and wanted to solicit some help regarding lures. As a start up I don't want to carry everything as it's hard to compete with the big boys on selection/volume but I do believe I can offer good discounts if I focus on a key selection of tried and true winners in key colors. Having said that, I want to carry proven lures and cater to LA/TX fisherman and fishing conditions.

So, what are your three favorite hard baits and three favorite soft baits? And colors? If you respond, I would appreciate it if you let me know your primary fishing location as well- i.e. Big Lake, Cocodrie, etc. And yes, I know Sand Eels are bound to come up!