Water Color, Sunlight, and the surface conditions (choppy, ripple, slick, etc) are the factors i consider when choosing a plug.
I typically throw heddon spook jrs. but when there is a good chop i'll throw a SheDog because it is a much louder lure.
As far as color goes. I dont pay much mind to it. I think all colors are good in cleaner water, but for stained water I will throw a darker colored plug.
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