Quote:
Originally Posted by mcjaredsandwich
Who said anything about this being directed toward illegal immigrants?
From what I recall, there are several languages in the commercial and the vibe I got was coca-cola trying to represent the U.S. as a culturally diverse nation of individuals forming a whole.
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Most of us have enough experience with American politics to realize that most discussions positive on "cultural diversity" carry implicit suggestions regarding favorable treatment of "undocumented workers."
Marketing people earn lots of money for effective communication of a message without saying so much explicitly. There is definitely room to defend the Coke commercial claiming, "It said nothing about illegals." At the same time, there is plenty of room to express concern regarding a commercial that has not so subtle hints at political advocacy.
One would be naive to believe that there was no intent in the commercial to "soften" the audience toward more favorable treatment of "undocumented workers."