Quote:
Originally Posted by ShadMan
I used to sell trucks. We had a "suggested" invoice (nowhere near what we actually paid) and an actual dealer invoice. The customer *NEVER* got to see one of our actual dealer invoices.  I've driven out (TTL and all) at well under $10k off MSRP on my last two new trucks ('04 F250 diesel and '06 Chevy Silverado). I don't know if this has changed in the last couple years or not. If it has, GM is just keeping more profit to themselves, 'cuz the cost of building 'em hasn't gone up that much. GM would have to be making around $15k - $20k profit on every Duramax leaving the lot if there is only a couple thousand in difference between the MSRP and what the dealer is paying. |
if you worked for a dealer that produced its own invoices, i would have to say that was a dishonest dealership.
the average profit margin between MSRP (list price), and dealer invoice is about 10%.